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The artist gives £25,000 cash award to grassroots live spaces

The artist accepting the award in his hometown
The musician was awarded the Mercury Prize in October in the North East

The star has handed over the full amount of his twenty-five thousand pound award winnings to the trust for venues, which operates to protect the United Kingdom's small live music spots.

He was given the prize on October 16 as his latest record People Watching was declared the outstanding release of the previous year.

The musician has opted to hand the money over to the Music Venues Trust, in acknowledgment of the essential function grassroots venues fulfilled in his initial steps.

"As an artist would not have achieved what I am doing today if it wasn't for all the shows I did around the North East, and beyond, when I was starting out," stated the artist. "These locations are legendary, but they are struggling."

Beginning in 2023, over 150 of these locations have shut down – approximately 16 percent of the whole industry in the UK.

Over the past year, major artists including the band Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its initiatives to keep the scene afloat, by applying a minor surcharge to their ticket costs, which goes to help local stages.

Sam Fender also joined in, generating over £100k on his recent tour to help thirty-eight grassroots venues across England, Scotland, and Wales.

These funds supported spaces that were facing imminent closure due to issues stemming from water damage, fire incidents and bereavements, as well as permit problems, court cases and sound issues.

Additional spaces received funding support in improving amenities and sound and lighting systems that positively impacted musicians and audiences.

"The notion that money from performances in big venues helps the smaller venues, where it begins for performers like me, is just common sense," Fender has said.

Pulp members in concert
They are among the artists who donated their honor prize money to good causes

Fender is among several artists to give his award winnings to worthy causes.

When Pulp won the trophy in the mid-90s for their record the album, lead singer the singer announced that the act would donate their cash to the non-profit War Child.

In 2002, artist Ms Dynamite split her prize among a few good causes, including the NSPCC and a Sickle Cell organization.

"Additionally, I donated a grand to my local community centre, to their gymnastics class, because I trained in gymnastics when I was growing up and they required better apparatus," Ms Dynamite shared with outlets.

Previously, the band donated their prize money to the local youth club that nurtured their band, in addition to other independent music bodies.

Additionally the 1994 recipients the group contributed their award to a MS organization after a acquaintance was found to have the condition.

"Receiving the award was ample," said singer Small. "The prize was the bonus but we didn't need the extra, because we had the honor. So our success affected the lives of others."

Recently, the MVT revealed it had rescued a couple of small stages in south-east England, by transferring them to public stewardship.

The Joiners in Southampton and The Croft in the city were acquired under the Own Our Venues program, which is backed by Arts Council England and music fans who acquire "shares" in the buildings.

Written by

Andrew May

A tech strategist and innovation consultant with over a decade of experience in Silicon Valley and global markets.

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